According to a new report by Coresight Research, the consumer packaged goods (CPG) industry in the US is undergoing significant change, with consumer preferences shifting rapidly and retailers adapting in the face of heightened competition.
 
Here are 10 trends for the CPG industry in the US, according to Coresight Research:

• CPG brands are tapping into health and wellness.
• CBD is gaining traction in CPG.
• CPG brands are becoming more agile and leaner.
• Male grooming is gradually evolving to male beauty.
• CPG brands are adopting a direct-to-consumer approach.
• CPG brands are becoming digitalized and technology-enabled businesses.
• CPG brands are increasingly premiumizing to remain relevant.
• Consumers are looking for sustainability and the industry is responding.
• Amazon is becoming a CPG disruptor.
• Lifestyle apparel and accessories brands are extending into the beauty category.